Audience Amplify Blog

The Audience Amplify Team occasionally pontificates on recent news and thought leadership from the world of online advertising.

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Audience Amplify Blog

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The Audience Amplify Team occasionally pontificates on recent news and thought leadership from the world of online advertising.

PARSED CONTENT

The domain states the following, "TV Isnt As Effective As It Once Was." I observed that the web site also stated " From Ad Age TV Has a Growing Reach Problem." They also stated " This is yet another reason that brand dollars are likely to continue shifting to digital. TV just isnt as effective a medium as it once was. Fifteen years ago, TV advertisers could expect 40 of their campaigns impressions to be concentrated on the 20 of their target audience who were the heaviest TV viewers. Today, the frequency imbalance is almost twice as bad. How did this happen? This is exactly what we mean when we."

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